Du Pain et des Idées – Paris
3 janvier 2015 § 5 Commentaires
As promised, the first article of 2015 is about the bakery « Du Pain et des Idées », in the 10th arrondissement. I admire M.Vasseur, the owner’s career path: from sales executive in the fashion industry, he has left it for dedicating his passion for bread. It is not a bakery like so many others you will come across in the city: there will be no pastries and the focus here is bread and viennoiserie. Don’t worry, for sweet tooth like me: Pain au chocolat and Mouna (orange blossom perfumed bread) will satisfy your sugar cravings.
I first heard about this place years ago when they received an award for the best bread by the guide Gault&Millau. After tasting his « Pain des amis », you will notice that they did not make an error by granting him this prestigious prize. I eat this bread with home made guacamole or hummus, both are perfect. Peanut butter is awesome on Mouna. If you are still hungry after eating all this amount of bread, you can try the « Chausson aux pommes », apple stuff bread. It is one of the only boulangerie to put a real apple in it.
If you have to (looks like I’m obliging you :-D) visit a bakery in Paris it is definitely this one. The moulding and the front shop will make you feel like time has stopped for a moment. Don’t be afraid by the queue, it goes fast and take time to admire the architectural details of the bakery.
Their bread is also served at « HolyBelly » and « Frenchie to Go ». Currently only one location in Paris. Despite rumors about other opening, M.Vasseur maintainted that he will never sacrifice quality, so not sure that another bakery will open in the near future.
Address: 34, rue Yves Toudic – Paris 75010. Closed on Week-ends